Adventures in meme-jacking

April 2, 2014

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Updated again on April 3 with links to Karine Joly’s and Brian Fanning’s roundups, and sample comments from the university’s news site. Updated April 2 with Storify archive of random tweets, posts, etc. in reaction to our April Fools’ Day shenanigans. Pulling pranks on April Fools’ Day can be a risky venture for higher ed […]

Wow. Such website. Many April. So Fools’.

April 1, 2014

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Wow. April foolery is in the air — and on college and university websites around the world, including ours. Here’s the explanation.

WeightWatchers’ Incredible You project: Personalized storytelling

March 29, 2014

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I’ve been doing quite a bit of research lately about how we higher ed marketers can better incorporate storytelling to build brand identity and achieve our institutional goals. (This is more than just a personal interest; I’ll be co-presenting on the topic with Heather Swain of Michigan State University during the upcoming CASE Annual Conference on […]

Of brochures and bike racks

March 26, 2014

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A long time ago, during my days as a newspaper reporter, one evening I struck up a conversation with a city administrator who was bemoaning one of the challenges of his office. This conversation followed a city council meeting that had featured a spirited debate about the purchase of a new pickup truck for the public works department. […]

Friday Five: Branding: Dead or alive?

March 21, 2014

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Branding has been taking it on the chin lately from marketing pundits who claim it’s dead, or dying. Is it time to stick a fork in branding? Is it as dead as that parrot from the Monty Python skit? Or is it just resting? Before you stack branding alongside the supposedly rotting corpses of Facebook […]

Posted in: blogging, branding, marketing

Pinterest: My blind spot

March 19, 2014

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I just don’t get Pinterest. Maybe I haven’t given it a fair shake. No. Scratch that. I know I haven’t given it a fair shake. I don’t know why, either. I’m not a Pinterest hater. I don’t want to be like those Twitter haters who say, “I don’t want to tweet about what I’m having […]

Missouri S&T is hiring for our web team

March 8, 2014

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We’re building up our web team at Missouri University of Science and Technology (Missouri S&T) for some exciting things in the future. We’re hiring two positions focused on web, digital communications and social media to double our dedicated online/web staff to four. (That may not sound like a lot, but members of our web team […]

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