Branding rules in Cornell’s ‘breaking the rules’ campaign for engineering

September 15, 2014


Maybe it’s because I work at a STEM-focused university where engineering has been a big deal for nearly 150 years. Or maybe it’s because I’m a geek for stories about brand strategies in higher education. Maybe (probably) it’s a combination. But this tweet from Allen Ward of Cornell University’s engineering school caught my attention. Check […]

Friday Five: Review: The Innovation Book

September 12, 2014


There’s no shortage of books and articles and blogs about innovation. In fact, the term itself has become such a junk word that I hesitate to bring it up. But I asked Max McKeown for a copy of his latest book, The Innovation Book, which was released earlier this year, and he was kind enough to send me […]

Posted in: books, Friday Five, ideas

Upcoming: #GGRGT (Aggregate Conference 2014)

September 9, 2014


The 2014 Aggregate Conference is coming to downtown Louisville, Kentucky, later this month. I’m looking forward to being there. I’m looking forward to some great sessions and great conversations about the future of all things digital. I’m also looking forward to presenting on a favorite topic of mine: change management. But mostly I’m looking forward to meeting […]

The problem with content marketing

August 27, 2014


A few weeks ago, I wrote in this space about “predictive” content marketing as the wave of the future. One of the sources cited in that post mentioned that most content marketers take a hit-or-miss approach that falls short of the mark 80 percent to 90 percent of the time. That source suggested that predictive content […]

PBS on ‘Rethinking College’

August 24, 2014


This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the series (and maybe all of it) online. The first episode kicks off with a profile of Southern New Hampshire University, […]

Predictive content marketing, anyone?

August 8, 2014


Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research conducted by a company with a self-interest in the topic and with a solution to the problem it uncovers. Such is the […]

Posted in: blogging, ideas, marketing

The enchanting yes; the essential no

July 31, 2014


Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a spirit lifted by thought-provoking sessions and inspiring keynote speeches. One particularly […]


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