Kent State’s measured response to the Ebola media frenzy

October 16, 2014

0

The Ebola media craze has finally reached higher education, and Kent State University in Kent, Ohio, is responding appropriately, without fueling the news and social media paranoia. Earlier this week, media reports indicated that the second healthcare worker diagnosed with Ebola in Dallas, Texas, had recently visited Ohio and stayed with three Kent State employees, who are […]

Marketers may be publishers, but…

October 15, 2014

1

A recent post on the marketing news website Clickz re-emphasizes something that proponents of content marketing have been saying for a few years now: That in today’s interconnected, internetworked, social media-centric world, marketers must think differently about the business of marketing. In essence, writes Stephanie Miller (@stephanieSAM) in this post, marketers must think like publishers, and the organizations they […]

On meeting some friends for the first time

October 4, 2014

2

The end of September marked my seven-year anniversary on Twitter. Perhaps not coincidentally, the anniversary occurred on the first day of the 2014 Aggregate Conference, which I was fortunate enough to attend at the invitation of a long-time social networking pal, Ron Bronson, who curated this wonderful little conference. Ron and I go way back, […]

Branding rules in Cornell’s ‘breaking the rules’ campaign for engineering

September 15, 2014

1

Maybe it’s because I work at a STEM-focused university where engineering has been a big deal for nearly 150 years. Or maybe it’s because I’m a geek for stories about brand strategies in higher education. Maybe (probably) it’s a combination. But this tweet from Allen Ward of Cornell University’s engineering school caught my attention. Check […]

Friday Five: Review: The Innovation Book

September 12, 2014

0

There’s no shortage of books and articles and blogs about innovation. In fact, the term itself has become such a junk word that I hesitate to bring it up. But I asked Max McKeown for a copy of his latest book, The Innovation Book, which was released earlier this year, and he was kind enough to send me […]

Posted in: books, Friday Five, ideas

Upcoming: #GGRGT (Aggregate Conference 2014)

September 9, 2014

0

The 2014 Aggregate Conference is coming to downtown Louisville, Kentucky, later this month. I’m looking forward to being there. I’m looking forward to some great sessions and great conversations about the future of all things digital. I’m also looking forward to presenting on a favorite topic of mine: change management. But mostly I’m looking forward to meeting […]

The problem with content marketing

August 27, 2014

3

A few weeks ago, I wrote in this space about “predictive” content marketing as the wave of the future. One of the sources cited in that post mentioned that most content marketers take a hit-or-miss approach that falls short of the mark 80 percent to 90 percent of the time. That source suggested that predictive content […]

Follow

Get every new post delivered to your Inbox.

Join 3,956 other followers