April 1, 2014
Wow. April foolery is in the air — and on college and university websites around the world, including ours. Here’s the explanation.
March 29, 2014
I’ve been doing quite a bit of research lately about how we higher ed marketers can better incorporate storytelling to build brand identity and achieve our institutional goals. (This is more than just a personal interest; I’ll be co-presenting on the topic with Heather Swain of Michigan State University during the upcoming CASE Annual Conference on […]
March 26, 2014
A long time ago, during my days as a newspaper reporter, one evening I struck up a conversation with a city administrator who was bemoaning one of the challenges of his office. This conversation followed a city council meeting that had featured a spirited debate about the purchase of a new pickup truck for the public works department. […]
March 21, 2014
Branding has been taking it on the chin lately from marketing pundits who claim it’s dead, or dying. Is it time to stick a fork in branding? Is it as dead as that parrot from the Monty Python skit? Or is it just resting? Before you stack branding alongside the supposedly rotting corpses of Facebook […]