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You don’t have to read too far into Jeff Selingo‘s new book, College (Un)bound: The Future of Higher Education and What It Means for Students, to learn that Selingo takes a jaundiced view on the way many colleges and universities try to brand themselves. And who can blame him? As an editor of a major […]
June 15, 2013
On Friday, I learned via Twitter — specifically from Charlie Melichar (@melicharlie) — that the New York Times was discontinuing its admissions blog, “The Choice,” after a four-year run. I guess it was time for the blog to graduate. I first discovered the choice back in 2010 — the blog’s sophomore year, I guess — […]
May 30, 2013
I’m grateful to see the higher ed world talking so much about content strategy these days. This emphasis on thinking about content in a way that connects it with our organizational goals is important. I’m glad that people are writing books and blogs about content strategy, too. And talking about this subject on Twitter. And […]
May 24, 2013
It’s Memorial Day weekend, the official kickoff of summer in the U.S. And while a lot of us will return back to work after the long weekend, we can at least reminisce about long, lazy days at the beach or lake, cross-country road trips, sandlot baseball, and that organ grinder jingle that told you the […]
June 19, 2013
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