The problem with content marketing

August 27, 2014

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A few weeks ago, I wrote in this space about “predictive” content marketing as the wave of the future. One of the sources cited in that post mentioned that most content marketers take a hit-or-miss approach that falls short of the mark 80 percent to 90 percent of the time. That source suggested that predictive content […]

PBS on ‘Rethinking College’

August 24, 2014

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This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the series (and maybe all of it) online. The first episode kicks off with a profile of Southern New Hampshire University, […]

Predictive content marketing, anyone?

August 8, 2014

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Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research conducted by a company with a self-interest in the topic and with a solution to the problem it uncovers. Such is the […]

Posted in: blogging, ideas, marketing

The enchanting yes; the essential no

July 31, 2014

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Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a spirit lifted by thought-provoking sessions and inspiring keynote speeches. One particularly […]

Corporate U? How about Military U?

July 30, 2014

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I wonder what academics who feel uneasy about former business leaders taking the helm of colleges and universities think about the University of Texas’ decision to pick a Navy admiral as the sole finalist to lead that 15-campus system? UT announced on Tuesday that Navy Adm. William McRaven, head of the Pentagon’s Special Operations Command, […]

Embracing the C-word in higher education

July 25, 2014

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Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012, society is still struggling with the role of government on restricting language.) More recently, Brian Wm. Niles, founder […]

Digital marketing (somewhat) defined

July 22, 2014

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I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different perspectives on the subject. But of all the comments, two resonated with me the most: The […]

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