Your input needed on a book in the (social) works

Posted on October 24, 2012

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Our good friends over at mStoner have been busy putting the finishing touches on a forthcoming book about social media campaigns in higher education, and now they’re turning to the higher ed social media community for input.

The collection of case studies is called Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. The editor, Michael Stoner, recently discussed this project on the mStoner blog, where he pointed out that 17 contributors (including me) wrote “25 detailed case studies illustrating how 26 institutions in the US, the UK, and South Africa have used social media, along with other channels, in successful campaigns to recruit students, raise money, muster public support for institutional projects, create brand awareness, and boost alumni affiliation.”

Now, Michael is seeking your input on the cover designs. He’s posted three potential versions on his blog, and he wants to hear from you on which you like the best. I’ve already cast my vote. Now it’s time to cast yours. (By completing the survey on Michael’s blog, you could even win a free copy of the book.)

P.S. – As the publication date for Social Works draws closer, I’ll share a bit more about my contribution to this project. I’m grateful to be a part of it, and I’m looking forward to reading about other great social media campaigns.

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