Browsing All Posts filed under »books«

‘College (Un)bound’ and the frog in the kettle

June 19, 2013

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You don’t have to read too far into Jeff Selingo‘s new book, College (Un)bound: The Future of Higher Education and What It Means for Students, to learn that Selingo takes a jaundiced view on the way many colleges and universities try to brand themselves. And who can blame him? As an editor of a major […]

Books that matter: Karine Joly on ‘Content Everywhere’

April 17, 2013

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And we’re back to our occasional series of books that matter for higher ed marketers. This one comes from Karine Joly of College Web Editor. Karine regularly posts 1-1-1 “express” book reviews on her website. If you don’t read her blog or follow her on Twitter (@karinejoly), you should. Content Everywhere Review by Karine Joly I’ve […]

Off-topic: Brennan Manning & The Ragamuffin Gospel

April 14, 2013

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“The story goes that a public sinner was excommunicated and forbidden entry to the church. He took his woes to God. ‘They won’t let me in, Lord, because I am a sinner.’ ‘What are you complaining about?’ said God. ‘They won’t let Me in either.” ― Brennan Manning, The Ragamuffin Gospel: Good News for the […]

Books that matter: Sam Waterson on ‘The Five Most Important Questions…’

March 26, 2013

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The latest installment in our books that matter series of guest posts is from Sam Waterson (@slwaterson), executive vice president for RHB. The Five Most Important Questions You Will Ever Ask Your Organization Review by Sam Waterson If you’re visiting this blog, you’re aware of the state of higher education in the United States. You […]

Books that matter: Tim Nekritz on ‘The Business of Awesome/The Business of UnAwesome’

March 18, 2013

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When I asked Tim Nekritz to contribute a piece to this series on books that matter for higher ed marketing/branding/PR folks, he was already working on a post on his own excellent blog about his selection for that one book he believes all higher ed marketers should read. So here it is, reproduced for your […]

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