Browsing All Posts filed under »higher education«

Wow. Such website. Many April. So Fools’.

April 1, 2014


Wow. April foolery is in the air — and on college and university websites around the world, including ours. Here’s the explanation.

Of brochures and bike racks

March 26, 2014


A long time ago, during my days as a newspaper reporter, one evening I struck up a conversation with a city administrator who was bemoaning one of the challenges of his office. This conversation followed a city council meeting that had featured a spirited debate about the purchase of a new pickup truck for the public works department. […]

Friday Five: Social media and student recruitment, according to #SocAdm14

February 21, 2014


This week’s Friday Five comes to you thanks to Mallory Wood of mStoner, who recently shared (via mStoner’s “Intelligence” e-newsletter) some key points from the 2014 Social Admissions Report from Chegg, Zinch and Uversity. In her email, Mallory shares five great data points from the research, all of which support her assertion that admissions marketers […]

Coming soon: CASE marketing and branding conference #CASEACMB

February 18, 2014


Keep your eyes peeled for a postcard (like the one pictured) from CASE announcing this year’s CASE Annual Conference on Marketing and Branding. If you’re involved in marketing or branding for your institution, you won’t want to miss this conference. Led by the illustrious Rachel Reuben (@RachelReuben), associate VP for marketing communications at Ithaca College, this […]

Friday Five: A little link love

February 14, 2014


This being Valentine’s Day, I thought I’d share a little link love. Here are five recent posts and stories that I really love, because they convey and contain ideas and approaches that I also love: A chancellor moves beyond digital hate. One cold and snowy Illinois day last month, students at the University of Illinois took […]


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