Browsing All Posts filed under »higher education«

Branding rules in Cornell’s ‘breaking the rules’ campaign for engineering

September 15, 2014

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Maybe it’s because I work at a STEM-focused university where engineering has been a big deal for nearly 150 years. Or maybe it’s because I’m a geek for stories about brand strategies in higher education. Maybe (probably) it’s a combination. But this tweet from Allen Ward of Cornell University’s engineering school caught my attention. Check […]

Upcoming: #GGRGT (Aggregate Conference 2014)

September 9, 2014

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The 2014 Aggregate Conference is coming to downtown Louisville, Kentucky, later this month. I’m looking forward to being there. I’m looking forward to some great sessions and great conversations about the future of all things digital. I’m also looking forward to presenting on a favorite topic of mine: change management. But mostly I’m looking forward to meeting […]

The problem with content marketing

August 27, 2014

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A few weeks ago, I wrote in this space about “predictive” content marketing as the wave of the future. One of the sources cited in that post mentioned that most content marketers take a hit-or-miss approach that falls short of the mark 80 percent to 90 percent of the time. That source suggested that predictive content […]

PBS on ‘Rethinking College’

August 24, 2014

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This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the series (and maybe all of it) online. The first episode kicks off with a profile of Southern New Hampshire University, […]

The enchanting yes; the essential no

July 31, 2014

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Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a spirit lifted by thought-provoking sessions and inspiring keynote speeches. One particularly […]

Corporate U? How about Military U?

July 30, 2014

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I wonder what academics who feel uneasy about former business leaders taking the helm of colleges and universities think about the University of Texas’ decision to pick a Navy admiral as the sole finalist to lead that 15-campus system? UT announced on Tuesday that Navy Adm. William McRaven, head of the Pentagon’s Special Operations Command, […]

Embracing the C-word in higher education

July 25, 2014

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Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012, society is still struggling with the role of government on restricting language.) More recently, Brian Wm. Niles, founder […]

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