Browsing All Posts filed under »ideas«

Predictive content marketing, anyone?

August 8, 2014

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Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research conducted by a company with a self-interest in the topic and with a solution to the problem it uncovers. Such is the […]

The enchanting yes; the essential no

July 31, 2014

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Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a spirit lifted by thought-provoking sessions and inspiring keynote speeches. One particularly […]

Embracing the C-word in higher education

July 25, 2014

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Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012, society is still struggling with the role of government on restricting language.) More recently, Brian Wm. Niles, founder […]

Digital marketing (somewhat) defined

July 22, 2014

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I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different perspectives on the subject. But of all the comments, two resonated with me the most: The […]

Friday Five: Fiscal year faves

July 3, 2014

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Blogger’s note: I know it’s only Thursday. But like many of my fellow Americans, I plan to put away the digital devices for much of the day in order to properly celebrate our nation’s independence. An early Happy Independence Day to those of you in the U.S. A belated Happy Canada Day to our neighbors […]

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