Browsing All Posts filed under »ideas«

Marketers may be publishers, but…

October 15, 2014


A recent post on the marketing news website Clickz re-emphasizes something that proponents of content marketing have been saying for a few years now: That in today’s interconnected, internetworked, social media-centric world, marketers must think differently about the business of marketing. In essence, writes Stephanie Miller (@stephanieSAM) in this post, marketers must think like publishers, and the organizations they […]

Friday Five: Review: The Innovation Book

September 12, 2014


There’s no shortage of books and articles and blogs about innovation. In fact, the term itself has become such a junk word that I hesitate to bring it up. But I asked Max McKeown for a copy of his latest book, The Innovation Book, which was released earlier this year, and he was kind enough to send me […]

PBS on ‘Rethinking College’

August 24, 2014


This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the series (and maybe all of it) online. The first episode kicks off with a profile of Southern New Hampshire University, […]

Predictive content marketing, anyone?

August 8, 2014


Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research conducted by a company with a self-interest in the topic and with a solution to the problem it uncovers. Such is the […]

The enchanting yes; the essential no

July 31, 2014


Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a spirit lifted by thought-provoking sessions and inspiring keynote speeches. One particularly […]

Embracing the C-word in higher education

July 25, 2014


Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012, society is still struggling with the role of government on restricting language.) More recently, Brian Wm. Niles, founder […]

Digital marketing (somewhat) defined

July 22, 2014


I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different perspectives on the subject. But of all the comments, two resonated with me the most: The […]


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