Browsing All Posts filed under »ideas«

Digital marketing (somewhat) defined

July 22, 2014

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I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different perspectives on the subject. But of all the comments, two resonated with me the most: The […]

Friday Five: Fiscal year faves

July 3, 2014

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Blogger’s note: I know it’s only Thursday. But like many of my fellow Americans, I plan to put away the digital devices for much of the day in order to properly celebrate our nation’s independence. An early Happy Independence Day to those of you in the U.S. A belated Happy Canada Day to our neighbors […]

Friday Five: @JimLukaszewski’s personal action plan from #PRSAMDC

June 20, 2014

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I’m very glad I was able to attend a portion of the Public Relations Society of America’s 2014 PRSA Midwest District Conference in Springfield, Missouri, on Thursday. I’m especially happy that I was able to hear kickoff keynote speaker Jim Lukaszewski’s terrific presentation on gaining influence. Jim is head of the Lucaszewski group and a big name in the PR and crisis […]

Making a spectacle of scientific research

June 15, 2014

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In my 23-plus years in the higher ed PR and marketing business, I’ve had my share of encounters with university researchers that go something like this: Me: Dr. So-and-so, I heard about your latest research project, and I think it would make a great story to share with the news media. Would you be willing to […]

Friday Five: Good reads for #highered

June 13, 2014

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Some recent-ish posts from the higher ed blogging community that I’ve enjoyed reading and thought were worth sharing: Pay more attention to the attention price you pay. This post by Karine Joly hits home on several levels and is well worth reading by anyone who is struggling with cognitive overload. Why are we still writing […]

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