Readers of my previous post (The elements of a great #highered Twitter account) could come away thinking I don’t care about numbers. That would be wrong. I do care about numbers. Numbers matter in social media. Dan Zarrella makes this clear in his popular Science of Social Media presentation. In the simplest of terms, if […]
Last month, in response to Education Dive’s unsatisfactory ranking of the 10 best university Twitter accounts — and what they do right, I posed a question: What makes a great #highered Twitter account?“ Your responses, both in your comments to that post and on Twitter, provided some great perspective on this topic. (Some of you […]
Davide Savenije, assistant editor of the website Education Dive, recently posted his picks for The 10 best university Twitter accounts — and what they do right. The list has generated a lot of chatter on Twitter, especially among the fans of those schools who made the list. But there hasn’t been much looking into the […]
A recent “social media ROI” report from the University of Massachusetts Dartmouth talks about how college and university admissions offices view and use social media. The report summary trumpets the findings as an indication that social media is significantly altering the way colleges and universities recruit students. The report (or at least the headline) even goes […]
Decided to look at some data for this blog over the past year to find out which posts seem to be of most interest to you readers and, even more important, why. Like most niche blogs, this one has a very specific target audience — the online community of people working in higher ed marketing, […]
May 9, 2013
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