At the university where I work, we’ve been involved in the social media channels of Facebook and Twitter since 2007. But it wasn’t until this past weekend, as freshmen were moving into their rooms and Greek housing, that the level of engagement with our audiences on social media started to reach a point that I […]
A recent post by Karine Joly, titled Why #highered is NOT there yet with social media marketing, took a skeptical but realistic look at some reported results about the state of social media in higher ed. Delving into the UMass Dartmouth study on social media adoption in higher education — which shows what most of […]
There’s been a lot of talk lately about the importance of influence as an element of brand positioning in the social media sphere. But this is really nothing new for brands. Having influence — or being perceived as having influence — was important for brands long before social media came of age. Influence is a […]
Thanks for the tips, blogosphere! Here are some worthwhile blogging, marketing and PR tips from the week. 1. Content marketing tips from 5 people who know. Those five being need-no-intro marketers Ann Handley, David Meerman Scott, Brian Solis, Jay Baer and Joe Pulizzi share a few of their secrets for success. 2. Top 3 ways […]
I was thrilled to discover that a 2008 post from this blog about using delicious.com as a PR measurement tool found its way into a new book about measurement: Social Media Metrics: How to Measure and Optimize Your Marketing Investment, by Jim Sterne. (Mark Greenfield tipped me off to this fact. He just finished reading […]
August 16, 2011
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