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Media relations and PR in higher education continues to evolve. The old days of pitching story ideas or blindly sending out news releases is giving way to a different model — one that relies more on the Internet to connect us to our audiences. We’re trying to optimize our websites to make them easier for […]
January 17, 2013
Moody’s Investors Service gave U.S. higher education a failing grade in finance on Wednesday, presenting a negative outlook for the entire sector, with the exception of only the most elite private and public institutions. The reason, according to The New York Times, is that “even the best colleges and universities faced diminished prospects for revenue […]
October 18, 2012
Today’s announcement by The Newsweek Daily Beast Co. (yes, that is the company’s real, official name) that it is ceasing publication of the once-venerable newsmagazine Newsweek probably comes as no surprise to anyone who’s been paying attention to the recent history of that magazine. When Newsweek was acquired by The Daily Beast in 2010, the […]
September 13, 2012
I wasn’t sure just how much hand-wringing would be required of me when I saw the cover of the latest is of Newsweek magazine. The title of the cover story — Is College A Lousy Investment? — would suggest that a higher ed marketing person like me should worry. Then again, I thought, this is […]
January 30, 2013
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