Time for a digital reformation?

“Why we need a 21st-century Martin Luther to challenge the church of tech,” by John Naughton (image: The Guardian).

This Tuesday, Oct. 31, marks the 500th anniversary of Martin Luther’s publication of his 95 Theses, an action that sparked the Protestant Reformation. To commemorate that event, and in hope of igniting a different type of reformation, Guardian columnist John Naughton plans to post his own 95 theses. Continue reading “Time for a digital reformation?”

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‘Bite Size Horror’: a frighteningly successful ad campaign

Screen capture from “Floor 9.5,” one of Mars’ scary short films for Halloween.

Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Skittles: a two-minute commercial in the form of a haunting horror flick.

Continue reading “‘Bite Size Horror’: a frighteningly successful ad campaign”

Help wanted: strategic communications opening at Missouri S&T

From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, then please read on. Continue reading “Help wanted: strategic communications opening at Missouri S&T”

EMG examines #highered ad trends

Advertising allocations by platform, 2016 (via Educational Marketing Group, EMGonline.com).

As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Continue reading “EMG examines #highered ad trends”

Marketing’s ‘looming talent crisis’

A new study says #highered isn’t graduating workforce-ready marketers

Add marketing and advertising to the list of business sectors that feel poorly served by higher education. And it could damage the future of college marketing programs. Continue reading “Marketing’s ‘looming talent crisis’”

#highered’s perception problem

Let’s take a deeper dive into one of the findings from that Inside Higher Ed survey of admissions officers that I blogged about last week. The finding has to do with what Inside Higher Ed called our sector’s “image problems,” which I prefer to think of as problems of public perception.* Continue reading “#highered’s perception problem”