We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right? Continue reading
The American Marketing Association holds its annual Symposium for the Marketing of Higher Education next week. I’m looking forward to being a part of a panel discussion on building a research-based brand strategy with Brad Bohlander of North Carolina State University, Stephanie Judge-Cripe of Butler University and Jason Simon of SimpsonScarborough. I’m also looking forward to learning a lot from colleagues and experts in the field. Continue reading
Happy Black Friday, folks. Our fridge is now stuffed with leftover turkey and side dishes, and we’ll be warming up those leftovers for meals and snacks throughout the holiday weekend and into Monday’s lunchboxes. Turkey salad, anyone? Continue reading
Yes, the headline is a bit on the clickbait side, but you really should watch this video.
On this November day 11 years ago, I decided to start this blog. (Here’s the glorious first post). During the ensuing years, I’ve blogged about a lot of things related and tangential to higher ed, marketing, higher ed marketing, branding, PR, etc. I’ve also blogged about things that don’t exist anymore. Here are 11 of them. How many do you remember? Continue reading
Remember that post from a couple of days ago about what higher ed marketers and brand managers could learn from the way the then-presumptive president-elect, Hillary Clinton, ran her campaign? Scratch that. Turns out the guy whose article I shared had no idea what he was talking about. Full of hubris and arrogance, that guy. (Same as this guy, until this morning.) Continue reading