The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.

The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and new outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading

Friday Five: Summer reads edition

pile-o-booksEarlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes OffThe Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag.  Continue reading

Striking a balance between promotion and customer service on social media

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That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading

How do you use WordPress in #highered? WPCampus wants to know

wordpress-logo-stacked-rgbDoes your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading

Friday Five: What digital-savvy students want (and don’t want)

When it comes to influencing the college choices of prospective  students, social media is at the bottom of the list, while a school's website carries the most influence.

When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

Continue reading

The #PR proliferation problem

America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)

America now has nearly five PR flacks for every journalist (image via Muck Rack Daily)

If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article may help explain why. Continue reading

How to (appear to) disappear completely

Here’s a puzzler for you, my fellow higher ed marketers:

Let’s say you’ve got a big new thing to promote — a brand new academic offering, or a new crowdfunding campaign, or an event unlike any other before it — and you’re responsible for developing the rollout. What do you do? Continue reading