Former NPR host Michelle Norris’s keynote speech about her Race Card Project was a highlight of #AMAHighered. (Photo via AMA.)
It’s been a long time since I’ve attended a conference without having any conference-related responsibilities. Usually I’m there because I’m presenting, hosting a roundtable or two or assisting with planning. But not this year. I could attend the American Marketing Association’s 2015 Symposium for the Marketing of Higher Education
(better known these past few days as #AMAHigherEd
) without having to worry about any responsibilities other than to learn.
So that’s what I did. I attended as many sessions as I could —
right up to today’s closing keynote with University of Cincinnati President Santa Ono, which begins in a few hours. Unfortunately, I had to head to the airport earlier than planned in hopes of catching my flight on time. Continue reading
This Tuesday, Nov. 10, marks the 10th anniversary of this blog. Continue reading
There’s a global technology revolution under way, and despite what the pessimists say, the United States is leading the way, not falling behind. And the U.S. educational system plays a big role in this revolution. Continue reading
During Greek Week on our campus this fall, our social media coordinator was on his way to cover another event when he saw some fraternity members dressed up in dinosaur costumes. Not an everyday occurrence, so he stopped to shoot some iPhone footage of the goings-on, then posted a 15-second clip of the frolicking frat boys in tyrannosaurus rex costumes on our Facebook page.
Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading
Looking for some new marketing-related career opportunities? At Missouri S&T, we’re looking for five talented people to fill five roles. Four of these are new positions, and one is to fill a vacancy. Continue reading
Empowered employees can be your best brand advocates.
As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading