Friday Five: Good reads about #branding

Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading

The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.

The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading

Friday Five: Summer reads edition

pile-o-booksEarlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes OffThe Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag.  Continue reading

Striking a balance between promotion and customer service on social media

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That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. That’s a lot of spam — and not a lot of engagement. Continue reading

How do you use WordPress in #highered? WPCampus wants to know

wordpress-logo-stacked-rgbDoes your college or university use WordPress as a content management system for your website? How about as a blogging platform, news site or microsite? If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform for higher education, wants to hear from you. Continue reading

Friday Five: What digital-savvy students want (and don’t want)

When it comes to influencing the college choices of prospective  students, social media is at the bottom of the list, while a school's website carries the most influence.

When it comes to influencing the college choices of prospective students, social media is at the bottom of the list, while a school’s website carries the most influence.

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popular among the college crowd, but when it comes to influencing their decisions to apply to a certain college or university, social scores low. An institution’s website, though, holds the most sway over a prospective student.

Continue reading