Study: #highered branding comes of age

April 15, 2015

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Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research. In short, branding is coming of age in the higher ed world. Those are a few of the takeaways […]

Friday Five: Teens and tech

April 10, 2015

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The latest research from the Pew Research Center ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic. Here are five important findings about U.S. teens from that research on Teens, Social Media & Technology: 1. Facebook is not dead to teens. We’ve all heard the […]

Tune in to WII-FM

April 5, 2015

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Are you listening to WII-FM? If you’re in the marketing business, you should be. It’s everyone’s favorite station. WII-FM stands for “What’s in it for me?” And as a blog by that name says, “It’s all anyone’s listening to.” As higher ed marketers, we need to be attuned to what our audiences want. We need […]

Friday Five: Study time edition

March 27, 2015

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Did you read the recent news about a scientific study that has discovered there are too many scientific studies? (I swear: This is not something from The Onion. The story is legit.) According to this news report, there’s so much scientific knowledge being published in studies that scientists are becoming overwhelmed. This leads to a problem the […]

Can crowdfunding #SaveSweetBriar?

March 5, 2015

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On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a crowdfunding campaign to try to save the school. The crowdfunding campaign is looking for $20 million toward a goal […]

‘Snake Invasion': Gamifying a century-old #StPats tradition

March 2, 2015

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Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents. It’s all part of a ritual to prepare the campus and community for the arrival of St. Patrick, the patron saint […]

Friday Five: Net neutrality edition

February 27, 2015

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In case you missed it — or maybe you were too preoccupied with all of the silly llama drama to notice — the FCC approved net neutrality rules on Thursday. The rules classify Internet providers as public utilities, which means they will be subject to federal regulations as telephone companies are. “The Internet is simply too […]

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