Friday Five: Super Bowl pre-game edition

super-bowl-2016-1920-800x450As everybody knows, this Sunday is Super Bowl 50. It’s being touted as “the biggest Super Bowl the NFL has ever celebrated,” so it is a bigger deal than most of these events. It’s also the first Super Bowl in my memory that uses Arabic rather than Roman numerals, so that will make it more memorable for me because I will know with complete confidence exactly which Super Bowl it is. Continue reading

Review: ‘Works Well With Others,’ by Ross McCammon

WorksWellWithOthers-coverOne of the most helpful business books I’ve ever read (Throwing the Elephant: Zen and the Art of Managing Up) was written by a columnist for Esquire (Stanley Bing, who has since left that magazine to write for Fortune). So when I heard that another Esquire columnist (Ross McCammon) had written a business book, I was eager to give it a read. Continue reading

#ThrowbackThursday: Favorite #highered #marketing posts of 2015

thumb-422147_960_720I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year.

Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the book on 2015.

Continue reading

The year in relevant reading

pile-o-books2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there.

When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it easy to narrow down to my top three books relevant to higher ed and/or marketing that were published in 2015. If you didn’t read them this year, you might want to consider reading them in 2016. Here they are: Continue reading