As a brand evolves, what’s in a name?

NASA is one of many organizations that have made a shorthand version of their name the official name.
NASA is one of many organizations that have made a shorthand version of their name the official name.

If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or words to that effect. Continue reading “As a brand evolves, what’s in a name?”

Friday Five: Predictions for the new year

Will email marketing make a comeback in 2017? That's one prediction from the Content Marketing Institute's founder. Read more below.
Will email marketing make a comeback in 2017? That’s one prediction from the Content Marketing Institute’s founder. Read more below.

Curious as to what’s in store for marketing in the new year? Here are five articles or blog posts making big, bold predictions for 2017. Continue reading “Friday Five: Predictions for the new year”

16 tweets that defined my 2016

Twitter's analytics dashboard offers a month-by-month view of activity.
Twitter’s analytics dashboard offers a month-by-month view of activity.

Thanks to Twitter’s analytics tools, users can take a look at their top tweets, top mentions, top followers and other vanityesque metrics (which, we’re told, can be dangerous if misused or misinterpreted). It’s a fun stroll down a virtual memory lane. It’s also instructive, as it provides some indication of what got traction in the ephemeral social mediasphere, and perhaps offers some clues as to why. Continue reading “16 tweets that defined my 2016”

A second (by second) look at 2016 [video]

Missouri S&T colleague Terry Barner produced a wonderful year-end video recap for our campus. It’s built on one-second clips from academic days of the calendar year, beginning in January 2016 and concluding with our December commencement ceremonies. View the video above or click here to watch.

Continue reading “A second (by second) look at 2016 “

The best that I could do, 2016 edition

Another year of lackluster, off-and-on, occasionally inspired but often phoned-in blogging about higher ed, marketing and higher ed marketing is almost in the books. So it’s time once again to submit for your consideration this blog’s most popular posts of 2016, based on eyeballs. It seems the posts that got the most views — including every post listed below — are also the ones in which I offer little to no original content or thought, but merely comment on other articles circulating in the mediasphere. So it goes. And so here you go: Continue reading “The best that I could do, 2016 edition”

Writing about research: The story’s the thing

howresearche-800x533Even those of us who spend our days trying to promote the research and scholarly work of our faculty and students sometimes forget that communicating research is about more than regurgitating data and numbers. It’s about telling the story of research in a way that captures and holds the attention of our audiences. Continue reading “Writing about research: The story’s the thing”