On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.
I’ve been playing around with different WordPress themes off and on over the past few weeks to find one that would replace the theme I have been using for years (Inuit). I wanted to stick to a minimalist theme — but one that was more readable than the Inuit theme and, just as important, free to use. I think I’ve found it with this theme, which is appropriately called Truly Minimal.
What a difference a year has made for higher education.
It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading
You might pick up Fareed Zakaria’s latest book, In Defense of a Liberal Education, expecting a jeremiad against STEM education.
I certainly did. After all, my first exposure to the book was in the form of excerpts repackaged as op-eds accompanied by frightening headlines. (From the Washington Post: Why America’s obsession with STEM education is dangerous. Step aside, heroin. This STEM education business is scary.) Continue reading
Some worthwhile posts from the past week or two for your Fourth of July weekend reading pleasure. Continue reading
There are a lot of brands on our blue planet that use blue as a signature color. There are probably good reasons for that. For one thing, blue evokes trust and reliability, attributes that many brands want to be associated with. That’s probably the reason why GM, Ford and Fiat Chrysler all use blue as a primary brand color.