Are students prepared to succeed after college?

May 23, 2015

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A recent survey by McGraw Hill Education and Hanover Research raises some important questions about the role of higher education in society. These are questions higher ed communicators and marketers should pay attention to. (As should the executive-level leaders in higher education.) The survey focused on workforce readiness, which is a subject of much debate […]

Marketing, diversity and inclusion in #highered

May 7, 2015

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On Friday, Aug. 8, 2014, the day before the Michael Brown shooting in Ferguson, Missouri, a few of us higher ed types took to Twitter for a (mostly) weekly discussion known as #strategycar. The topic of that day’s chat had to do with how we portray diversity in higher education. As #strategycars go, it was […]

Friday Five: Saving #highered from extinction

April 24, 2015

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In his recent article Saving Universities from Extinction No Easy Task, David Goldberg, author of the book A Whole New Engineer, offers a strong critique of higher education. There’s nothing new about that. We’ve been hearing strong critiques for some time now. But Goldberg’s critique — in the form of five crucial problems facing higher ed […]

College: Accessible but not so affordable

April 20, 2015

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We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessible, affordable, and attainable for all American families,” and President Obama has also pushed to make community college […]

Study: #highered branding comes of age

April 15, 2015

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Branding, it seems, is no longer a dirty word in academia. College and university leaders tend to be supportive of brand-building initiatives for their institutions, and they’re also willing to invest in brand development work, including research. In short, branding is coming of age in the higher ed world. Those are a few of the takeaways […]

Friday Five: Teens and tech

April 10, 2015

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The latest research from the Pew Research Center ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic. Here are five important findings about U.S. teens from that research on Teens, Social Media & Technology: 1. Facebook is not dead to teens. We’ve all heard the […]

Tune in to WII-FM

April 5, 2015

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Are you listening to WII-FM? If you’re in the marketing business, you should be. It’s everyone’s favorite station. WII-FM stands for “What’s in it for me?” And as a blog by that name says, “It’s all anyone’s listening to.” As higher ed marketers, we need to be attuned to what our audiences want. We need […]

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