Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of ‘Brand Seduction’

Brand_Seduction_coverWe like to think that we are in control of our thoughts — that the decisions we make are always thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is true in marketing, where the field of neuroscience presents a world of opportunities — and concerns — for the marketer as well as the consumer.

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Friday Five: Good reads about #branding

Happy New Fiscal Year, folks! And Happy Canada Day to our friends to the north. Beyond my summer reading, which has little direct connection with the work I do, I’ve been trying to soak in some new insights about branding by reading articles on the subject. Here are a few — well, five — recent reads that I found insightful. Maybe you will, too. Continue reading

The Internet is just the internet now

The Associated Press announced the change from Internet to internet in an April 2 tweet.

The Associated Press announced the change from Internet to internet in an April 2 tweet.

Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and news outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one.

Say goodbye to the Internet as we’ve known it. Welcome to the internet. Continue reading

Friday Five: Summer reads edition

pile-o-booksEarlier this week, Twitter went literaryally crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowered Expectations, For Whom the Timer Goes OffThe Jungle Brochure or Lady Chatterly’s Tinder Date — and posting the witty revisions to Twitter using the #ScaleBackABook hashtag.  Continue reading