Friday Five: The stress of marketing

Eighty percent of marketers report being "understaffed and overloaded."

Eighty percent of marketers report being “overloaded and understaffed.”

A new report from project-management software company Workfront suggests what many of us who work in the marketing business have suspected: We are a stressed-out bunch.

As I read over Ad Age‘s coverage of the Workfront report, I found myself nodding in agreement with many of the findings, even as I felt my blood pressure begin to rise. The company surveyed more than 500 marketers for this report. Here are five findings from the Marketers Stress Report and some additional thoughts. Continue reading

Social media looks like a winning weapon against stereotypes

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag

First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading

Branding in the age of the mob

“We dislike your logo!” The mob of brand haters is on the march.

In the village, the global village, the angry mob never seems to sleep.

They are outraged. About everything. And they’re telling everyone they can about it.

They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.

And they’re coming for your brand.

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Friday Five: The state of #highered marketing

{30ce7300-01ea-4921-ad65-925927d08273}_CMO_LandingPage_header_v2_(2)On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insights from College Marketing Leaders” — was shared last November during the American Marketing Association‘s Symposium on Higher Education. I was anxious to delve into the findings then, as Jason Simon of SimpsonScarborough, which partnered with the Chronicle to conduct the research, gave participants of a salon for chief marketing officers (CMOs) a sneak preview. Many of us in the room had taken part in the survey as well.

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A (slightly) new look for this blog

The new WordPress theme for this blog is appropriately titled Truly Minimal.

The new WordPress theme for this blog is appropriately titled Truly Minimal.

I’ve been playing around with different WordPress themes off and on over the past few weeks to find one that would replace the theme I have been using for years (Inuit). I wanted to stick to a minimalist theme — but one that was more readable than the Inuit theme and, just as important, free to use. I think I’ve found it with this theme, which is appropriately called Truly Minimal.

Moody’s higher hopes for #highered

What a difference a year has made for higher education.

It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited limited growth possibilities for higher education and continuing financial pressures as among the reasons for the grim outlook. Continue reading