Branding and the blues

June 25, 2015

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There are a lot of brands on our blue planet that use blue as a signature color. There are probably good reasons for that. For one thing, blue evokes trust and reliability, attributes that many brands want to be associated with. That’s probably the reason why GM, Ford and Fiat Chrysler all use blue as a primary brand […]

Posted in: blogging

A reprieve for Sweet Briar College

June 22, 2015

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On the heels of the announcement last March that Sweet Briar College would close due to “insurmountable financial challenges,” I wrote a brief post about alumnae efforts to keep the college open. They launched the #SaveSweetBriar campaign and set up a crowdfunding site in an attempt to raise $20 million toward a goal of $250 […]

Friday Five: By the numbers, June 2015 edition

June 18, 2015

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O hai there, gentle blog readers! Hello? *Taps mic* Is this thing on? It’s been awhile since I’ve posted anything. Hope you’re still there. Let’s just dust off this blog and toss out an easy Friday Five “by the numbers” edition. That should get us both back into the swing of things. 10 universities that dominate on […]

Are students prepared to succeed after college?

May 23, 2015

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A recent survey by McGraw Hill Education and Hanover Research raises some important questions about the role of higher education in society. These are questions higher ed communicators and marketers should pay attention to. (As should the executive-level leaders in higher education.) The survey focused on workforce readiness, which is a subject of much debate […]

Marketing, diversity and inclusion in #highered

May 7, 2015

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On Friday, Aug. 8, 2014, the day before the Michael Brown shooting in Ferguson, Missouri, a few of us higher ed types took to Twitter for a (mostly) weekly discussion known as #strategycar. The topic of that day’s chat had to do with how we portray diversity in higher education. As #strategycars go, it was […]

Friday Five: Saving #highered from extinction

April 24, 2015

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In his recent article Saving Universities from Extinction No Easy Task, David Goldberg, author of the book A Whole New Engineer, offers a strong critique of higher education. There’s nothing new about that. We’ve been hearing strong critiques for some time now. But Goldberg’s critique — in the form of five crucial problems facing higher ed […]

College: Accessible but not so affordable

April 20, 2015

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We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessible, affordable, and attainable for all American families,” and President Obama has also pushed to make community college […]

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