Since content is the star of everybody’s marketing strategy these days, it only makes sense that it would be the star of its own movie, right?
The Story of Content: The Rise of the New Marketing is a 44-minute documentary produced by the Content Marketing Institute to explain the evolution of marketing from the days of one-way mass communication — a la Mad Men and before — to where we are today, the era of content marketing. Continue reading
Looking for some new marketing-related career opportunities? At Missouri S&T, we’re looking for five talented people to fill five roles. Four of these are new positions, and one is to fill a vacancy. Continue reading
Empowered employees can be your best brand advocates.
As we in the U.S. take a long Labor Day weekend to celebrate the American worker, it’s a good time for those of us who work in the marketing field to acknowledge the contributions of fellow workers outside our field to the overall marketing and brand experience of our organizations. Continue reading
Eighty percent of marketers report being “overloaded and understaffed.”
A new report from project-management software company Workfront suggests what many of us who work in the marketing business have suspected: We are a stressed-out bunch.
As I read over Ad Age‘s coverage of the Workfront report, I found myself nodding in agreement with many of the findings, even as I felt my blood pressure begin to rise. The company surveyed more than 500 marketers for this report. Here are five findings from the Marketers Stress Report and some additional thoughts. Continue reading
Twenty-seven female engineers at Tesla are among those who have picked up on the #ILookLikeAnEngiineer hashtag
First there was #ILookLikeAnEngineer — a hashtag launched nearly two weeks ago in response to a call to action by San Francisco-area engineer Isis Anchalee. Anchalee took to Medium to talk about how her appearance in a recruitment ad for her employer generated responses along the line of, “You don’t look like an engineer” — because she’s not male and not white. Continue reading
“We dislike your logo!” The mob of brand haters is on the march.
In the village, the global village, the angry mob never seems to sleep.
They are outraged. About everything. And they’re telling everyone they can about it.
They’re shouting it out on your timelines, seeking your support for their cause — your retweet, your Facebook share, your e-signature on their virtual petitions.
And they’re coming for your brand.
On this date a year ago, that word without context had no meaning on the Internet. Continue reading