Friday Five: Net neutrality edition

February 27, 2015

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In case you missed it — or maybe you were too preoccupied with all of the silly llama drama to notice — the FCC approved net neutrality rules on Thursday. The rules classify Internet providers as public utilities, which means they will be subject to federal regulations as telephone companies are. “The Internet is simply too […]

Facebook: The next big place for brand videos?

February 24, 2015

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According to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.) So if you’re already annoyed by the number of videos cropping up in your Facebook […]

Accidentally, unintentionally offline

February 16, 2015

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Right about the time that I was reading Paul Jarvis’s excellent piece for TheNextWeb on the virtues of a social media sabbatical, and contemplating taking one of those myself, I had a sabbatical of sorts foisted upon me after I fractured my right elbow during a basketball game on Super Bowl Sunday. It wasn’t a social […]

A refreshing take on the work we do

January 30, 2015

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Steve Virtue (@SteveVirtue) — who once upon a time worked in our world of higher education marketing — recently pointed me to a nicely done article about the PR business in higher ed. It’s a brief op-ed by Léo Charbonneau, the deputy editor of University Affairs, titled Spare a thought for university communications offices. It’s a refreshing look […]

2015: the new ’90s?

January 26, 2015

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  Welcome to the Internet of 2015. Which, according to this recent post from The Verge, looks a lot like the Internet of the 1990s. Writes Verge’s Nilay Patel (@reckless): 2015 will be defined by the Revenge of ’90s Internet: media and tech giants flirting with each other, dominant players throwing their weight around, and […]

Friday Five: Millennials (still) rising edition

January 16, 2015

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It’s 2015, but here in Marketing World we’re still obsessing over Millennials like it’s 1999. Who knew that the most over-analyzed generation in history was still a thing? Think tanks and marketers and brands and journalists and brand journalists, that’s who. To wit: First up is FastCompany, which never misses an opportunity to flog a trend […]

‘If’ powers Oregon’s new branding push

January 12, 2015

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No matter who emerges victorious in tonight’s NCAA Division I national football championship (update: Ohio State did), it’s clear that the University of Oregon’s new If branding campaign is a winner. Oregon’s TV ad — Explore the Power of “If” — first aired on New Year’s Day during the Rose Bowl, when the Ducks defeated Florida State University. It […]

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