As regular readers know, I’ve been neck-deep in managing the communications for our university’s impending name change from the University of Missouri-Rolla (UMR) to Missouri University of Science and Technology (Missouri S&T). The challenges of communicating the rationale for a name change have been many and varied, but at least I haven’t had to deal with something like this. The rationale is pretty good, but the execution of the communication plan lacked a bit of finesse. And a good spell check.
Hat tip to Snark Hunting for this gem.
By the way, we announced our new Missouri S&T logo today on the Name Change Conversations blog.