Best reason for a name change. Ever.

As regular readers know, I’ve been neck-deep in managing the communications for our university’s impending name change from the University of Missouri-Rolla (UMR) to Missouri University of Science and Technology (Missouri S&T). The challenges of communicating the rationale for a name change have been many and varied, but at least I haven’t had to deal with something like this. The rationale is pretty good, but the execution of the communication plan lacked a bit of finesse. And a good spell check.

Hat tip to Snark Hunting for this gem.

By the way, we announced our new Missouri S&T logo today on the Name Change Conversations blog.

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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