D.W. at The Old College Try got the week going with a rantette about the glacial pace with which projects move and decisions are made in the higher ed marketing and communications business. I think we can all relate. She calls it “higher ed time” — “the concept that some people at colleges/universities take forever to get back to you. And when they do, it’s at the last minute and they want some major revisions.”
I’ve tried to pad the clock and calendar in favor of my co-workers and me by getting professors, deans, etc. design proofs and marketing plans way ahead of time. I’ve given them clear guidelines (you must get back to me by 3 pm tomorrow or else it’s a no-go), but still, they push it.
It’s nothing for me to hear back at the 10:59th hour. And usually, they want something important changed. And when it comes time for them to sign off on the changes within a 24-hour time frame, it’s like pulling teeth.
She seeks answers to the conundrum. Alas, I have none. Wish I did. How about you? Anyone out there got an answer? Bueller?