The state of print and electronic media

A couple of months ago, higher ed blogger Karine Joly asked higher ed marketing types to complete a survey about the state of print and electronic publications in higher education, and was overwhelmed by the results. “[M]y goal,” she writes, “was to gain insights from about 50 people.” Instead, “a total of 218 professionals working in institutions representing more than 3 million students completed it.” Wow. Great response. And although the survey was opt-in and therefore not scientifically valid, “it does provide good insights on current trends.”

And what are the trends? Visit Karine’s post summarizing the survey results to find out. No spoilers here. Karine worked too hard on gathering and compiling this data for some blogslack like me to dive in and cut-and-paste a snippet. So, go there. Read it and reap. And if you’re a member of HigherEdExperts.com, you should also have access to the five-page executive summary.

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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