It seems kind of weird to be writing about a “fall season” for a blog. That sounds more fitting for television programming. But David Reich, the interim executive director of the International Association of Online Communicators (IAOC), wrote to tell me about some online programming that might be of interest to my fellow higher ed marketers, so I’m helping to spread the word.
Reich’s organization sponsors This Week on IAOCblog, a series of weekly online discussions about the “hot topics and trends in Internet marketing communications.” The fall season kicked off on Sept. 24 with a guest-blog appearance by Peter A. Gloor of MIT’s Sloan School of Management, who blogged about analyzing workplace communications. The season continues next week with the lineup of guest-bloggers posted below.
“The program is free and open for PR, marketing and online communications professionals, educators and students as well as anyone interested in discussing hot topics and trends in Internet marketing communications,” Reich writes.
So here’s the lineup.
November 5-9, 2007
GUEST: Lois Kelly, Foghound [Applause-ed.]
TOPIC: Conversational Marketing: Mood over Matter?
November 13-16, 2007
(Monday, Nov. 12 is Veteran’s Day)
GUEST: Shel Horowitz, Ethical Marketing Expert
TOPIC: Blogger’s Code of Ethics: News or Ruse?