What’s a logo worth?

Seth Godin wonders why “We probably wouldn’t take $50 or $100 to plaster a logo on the back of our business suit, but we pay extra for a logo on TV set.”

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Now playing: Over The Rhine – The Trumpet Child
via FoxyTunes

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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