Advanced PR Institute: ‘Developing a Technology-Savvy Communications Approach’

I’m honored to be presenting at Academic Impressions‘ 2007 Advanced PR Institute, “Developing a Technology-Savvy Communications Approach.” The institute will be held Dec. 3-4 in Austin, Texas. I hope you’ll join me. I’ll be alongside three excellent co-presenters:

  • Joe Hice, associate VP of marketing and public relations for the University of Florida. I had the pleasure of working with Joe in 2006 at the CASE Annual Conference or Senior Communications and Marketing Professionals, where he talked about the importance of passion in marketing and PR.
  • Charlie Melichar, VP for public relations and communications at Colgate University and a fellow blogger at Intermedia.
  • Mary Stagaman, associate VP for external relations at the University of Cincinnati.

Here’s a bit about what to expect, straight from the conference website:

This discussion- and planning-intensive program will help you and your team:

  • Identify current technology-based communication tools and determine how each may align with your communication needs
  • Develop a decision-making framework to assess the usefulness of various technologies for your institution by identifying resources and establishing a timeline for implementation
  • Draft a basic plan for incorporating relevant technologies into your current and future communications initiatives

The institute should be informative, instructional and fun. Over the coming weeks, I’ll be seeking input on what you think should be addressed in the program.

Now playing: Manu Chao – Besoin de la Lune
via FoxyTunes


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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