A formula for successful online video

At last, someone (TubeMogul) has come up with a formula for success in online video marketing. And it looks like this:

.5C + .15M + .20T + .15P = Success.

Mashable breaks down what it means:

50% C = Content and Production. You need substance.

15% M = Metadata. If you don’t fill out as many relevant tags as you can, you’re shooting yourself in the foot.

20% T = Thumbnail. It’s your free advertisement to the world. If you can pick your thumbnail, pick a good one.

15% P = Promotion. If you have a Facebook network, a bunch of twitter friends, and a blog to post on, you should do it. The video won’t discover itself.

So there you have it.

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Now playing: Arcade Fire – Keep the Car Running
via FoxyTunes

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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