How blogs can link brands and customers, plus tips for better business (higher ed?) blogging

This Palm Beach Post article summarizes how business blogs, when done well, can connect companies to their customers.

What constitutes a well-executed blog? The article lists seven tips for better business blogging and adds, “The biggest demand is that the blog be honest and transparent.”

David Berger of IBM (which has around 4,000 blogs), notes: “If you overtly try to use blogs to advance some sort of corporate end, you’ve already lost the battle. There’s a smart way to capitalize on the medium. It’s in the authenticity of the bloggers themselves.”

Good advice for higher ed bloggers, too.

Via Peter Kim, who is quoted in the story.

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Now playing: Robert Plant & Alison Krauss – Gone Gone Gone (Done Moved On)
via FoxyTunes

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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