Logo wars: Wisconsin vs. Washburn

The Chronicle of Higher Education’s news blog reports that the University of Wisconsin is suing Washburn University (in Topeka, Kan.) for trademark infringement over Washburn’s use of a “W” logo that looks similar — in shape, if not in color — to Wisconsin’s “motion W” logo. The logos are part of the schools’ athletic programs.

The logos do look similar, except that Wisconsin’s is red and Washburn’s blue.

UMR used to compete against Washburn, a Division II school (like us), when we were part of the Mid-America Intercollegiate Athletics Association. I doubt Washburn (team name: the Ichabods) or Wisconsin (the Badgers) would ever compete in athletics, and probably not for students much, either. But maybe they should settle this dispute with a special bowl game or something. Or maybe, as one commenter on the Chronicle blog put it, “Why would anyone be fighting over a ‘W’ Hasn’t this country had enough of that?”

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

3 thoughts on “Logo wars: Wisconsin vs. Washburn”

  1. Pingback: logo design
  2. I think that washburn should keep the symbol. Wisconsin is a divison one school and Washbrn is division two. they are not the same. that symbol has been apart of my life. it has been around for years.

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