Some interesting links from my weekend web-reading:
Use the ALT tag to improve your email delivery.
10 questions to ask before starting a social media marketing campaign.
Another list of social-media-themed books, inspired by yet another list. (The former comes via email from PR Conversations‘ Judy Gombita, who contributed to our own user-generated booklist from earlier this month.)
Marketing wisdom from Dilbert, via Brand Autopsy.
Twitter: a one-minute primer, via PR Differently.
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Now playing: Various Artists – Trepak-Russian Dance
via FoxyTunes
Higher Ed Marketing 