I’ve been in Denver since Sunday at the CASE District VI “Great Adventure” Conference, where I presented back-to-back sessions (Monday) titled “Crisis Communications in a Networked World” and “Communicating Change, Inside and Out.”
It seems that both sessions were well received,. No rotten tomatoes, anyway. But I wish I hadn’t tried to cram so much into the crisis communications presentation. I wanted to talk share some info about monitoring and measuring your online reputation, but that ought to be a session in and of itself. (And it will be in a couple of upcoming conferences. Watch this blog for details.) People don’t realize just how many online tools are available for monitoring image, brand and reputation online. Nor do they realize how easy to use many of them are. And that they’re free. Anyway, trying to share all that info in a 45-50 minute presentation was like turning on the fire hose. I’ll post both presentations via Slideshare later in the week, and I’ll link to them from here.
As great as it was to present again in my home district, the high point of the conference was last night’s awards ceremony. Our university won a grand total of 13 awards for communications, marketing, PR, design, alumni relations, development, etc. — the most we’ve ever won. Included in that list is the coveted Sweepstakes Award for overall excellence in institutional advancement, a designation we also won last year. It’s a shame more members of our communications team and our overall university advancement team weren’t on hand to share in the excitement. Only four of us from Missouri S&T made the trek to Denver this year, two of us as presenters. But we will celebrate appropriately back home. I consider myself very fortunate to work with so many talented and hard-working people.
Two other highlights: a good friend of mine, John Amato, won the district’s distinguished service award this year (well-deserved, John!), and I thoroughly enjoyed Sunday evening’s opening keynote by Scott, the nametag guy, who also happens to be quite a blogger. Too bad I couldn’t have met him before we launched our hello campaign to introduce people to our university’s new name.