Three journalism and communications faculty members at Auburn University (academic home of social media guy Robert French) have launched PR Changes, a blog designed to explore how social media is affecting the PR business. In their inaugural post, the profs pose two questions for PR practitioners:
Do social media relationships really have an impact on an organization’s image and reputation?
Do these relationship impact the bottom line?
Why not drop by PR Changes and share your thoughts? I’m sure they’d appreciate hearing from you.