Silobreaker: a new PR analytics tool

I’ve been playing around a bit with a new analytics tool (and news source) called Silobreaker. It’s an online search service that provides contextual search results in a graphical format. Below is an example of one tool, a network map that allows you to see contextual links between your search term and other relevant data.

(Click image for larger version)

I’m not sure what it all means yet, but it’s interesting. I see some possible applications with measuring media relations efforts, media placement and overall online reputation management.

Silobreaker also has a blog, if you’re interested in updates.

Thanks to Lois Kelly for blogging about this and another interesting but probably less practical tool (for my purposes), HubDub.

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

4 thoughts on “Silobreaker: a new PR analytics tool”

  1. What a fascinating peice of software, i’ll agree with you I think at this stage it’s too advanced for me but I do like anything that will help with research and free up some of my time. I’m currently working with James Brausch and his Freedom Business System, this allows me to automate alot of the work using time saving tools. Which in turn allows me to have a little more free time to spend with the kids.

  2. I’ll say one thing for James Brausch (whom I’d never heard of until some of his followers started leaving comments on this blog a few weeks ago): His acolytes are a persistent bunch. In addition to having more free time to spend with the kids, Charlie apparently has more free time to leave comments on blogs like this one. All because of James Brausch and his FBS.

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