The habits of social network addicts

More from Compete, my favorite blog of the moment: Social Addicts: How do Hardcore Facebook, MySpace and Twitter users differ?

Lots of good graphics and charts. But here’s the bottom line:

Comparing the three, some really compelling trends are visible. While it’s not shocking that sites like twhirl.org (a site that offers “tweet” enabling software) rise to the top of the list, some of the others show that these users are most interested in socializing.

  • MySpace addicts are somewhat vain – focusing heavily on establishing and fine tuning their online personas by customization of their personal profiles
  • Facebook addicts focus more on engagement – interacting with applications, music and people both on and off the platform
  • Twitter addicts are most interested in fostering communication and exploration – sites that allow a user to understand what their contacts are doing, provide a platform for content discovery and encourage users to actively participate are the most likely places to find hardcore twitterers.
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    Author: andrewcareaga

    Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

    9 thoughts on “The habits of social network addicts”

    1. I thought this criteria was interesting:
      “Twitter addicts were defined as anyone who went to their twitter home page at least 10 times in a month. The less stringent qualifications for Twitter addicts was necessary because of the multiple channels used to access the site (mobile, desktop applications).”

      At first I thought… surely they meant 10 times per hour. If 10 times a month makes you a twitter addict, I need to check in to rehab. :)

    2. Great post! I see those characteristics applying to all forms of online platform, actually. People want to make sure how they’re represented is so immaculately defined. But I actually find Facebook profiles the most “tended to” – because it’s more “intimate” (more of your own friends, than the public). Myspace is usually about music and that tends to speak for itself. Keep up the great work.

    3. I don’t currently use them in the reports I produce, but I do regularly view their free data. Probably this summer I’ll buy some reports. I’ve only heard others say good things about Compete and seems to be a general consensus that Compete data is better than Alexa despite the fact it hasn’t been around nearly as long or have the financial backing.

      It was less than a month ago that TNS bought Compete (http://blog.compete.com/2008/03/03/tns-acquires-compete/) so I think we will see some really good things come out of that acquisition. Remember Alexa is owned by Amazon. My advice is to use all four (Alexa, Compete, Quantcast, and Rankings) of the big free ranking provides comparing your presence to your direct competition and use it more for trend analysis than frettin over specific gains and loses. I put up a resource on my blog about a month ago and one of the categories discusses the Web Traffic Rankings Service

    4. Alexa is such a joke. I use a combination of all four for my comparisons of things; have PR / Alexa / Compete running in my firefox status bar. Interesting data. Does seem a little bit deceptive–defining addicts that way makes things sound more salacious, but is less meaningful… oh well.

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