#CASECMT: that meme is on a (Rick) roll

bustedtees_rickroll.gifThis Rickroll meme is on a serious roll, well beyond the confines of viral web pranks and into the real world. It’s an interesting example of how a meme can take on a life of its own.

Here’s YouTube footage from a “rickmob” flash mob that gathered on Friday at Liverpool Street Station. CNN has picked up on the scent, commenting on how pranksters voted Rick Astley’s big ’80s hit to be the song as the New York Mets’ new theme cheer. The result: some loud “Bronx cheers” from the stadium crowd (h/t for CNN link: Eddie Merille via Twitter). There’s even a muppet rickroll (h/t: Matt Herzberger via Twitter). And t-shirt seller BustedTees hopes to cash in on the meme by offering a Rick Roll’d t-shirt.

rickroll_chart.jpgI even tried my hand at a rickroll during the recent CASE conference, inserting this chart (among other joke slides) into a presentation on measurement and analytics. (Click image for larger version.)

I’m not sure the audience knew they’d been rickrolled. But if any of them are reading this, now they know. You’ve been rickrolled!

Now playing: The Rolling Stones – Sympathy For The Devil
via FoxyTunes


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s