ABC to open campus news bureaus

The Wired Campus blog reports that Reuters reports that another media organization, ABC, plans to open five university news bureaus this fall.

It’s an effort by ABC “to bolster its connection with younger viewers.” I wonder how that will change media coverage of campus events. One Wired Campus commenter suggests: “It seems to me that the ABC staff might get some training from the university students in multimedia rather than the converse. The real challenge for ABC would be the management of local content in competition with blogs and wikis.”

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

2 thoughts on “ABC to open campus news bureaus”

  1. This comes as some print media is cutting their higher ed staff. I wonder if we will have an easier time/tougher time getting stories picked up?

    I also am interested to see what kind of partnerships develop between the 5 schools and other institutions.

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