Testing Utterz for higher ed marketing

The Missouri S&T communications team just created our very own Utterz account to use for on-the-fly reporting about certain events that involve our university. I’m getting ready to try it out this weekend, as I and Missouri S&T video guy Tom Shipley will be joining up with our school’s Formula SAE team — one of dozens of teams involved in an annual formula-style race at Michigan International Speedway. This weekend’s event is a test for Utterz, which we hope to incorporate into our marketing and communications efforts during a long road trip with our solar car team this summer. We’ll be incorporating Utterz into our university Twitter presence @MissouriSandT and a student design team blog called Experience This!

I’m not aware of any other universities using Utterz. Are you? If so, any advice?

Here’s my first attempt at Utterzing:


Off to Detroit!

Now playing: The Detroit Cobras – Ă¿Nothing But a Heartache
via FoxyTunes


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

3 thoughts on “Testing Utterz for higher ed marketing”

  1. Not sure about any others, but Red River College might be joining you soon. I’ve been looking at Utterz for use by our solar car team while they’re out on the road this summer during the North American Solar Challenge (where we will destroy the MST Solar Miner…).

  2. Ooh,Colin! As we say down here in the Ozarks, them’s fightin’ words! I guess you know about our history in the race — two-time national champions (’99 and ’03), second place in ’01, top 5 in ’05. But you never know. Good luck to your team. Sounds like a friendly wager may be in order, and perhaps an Utterz war. ;) That doesn’t sound quite right.

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