This site is a meta-search that aggregates results from a variety of social networking and news sites — Summize (for Twitter chat), blog engines, YouTube, Digg, etc. As Rohit points out, it’s a great tool for ego surfing. But a more businesslike use for the site may be as a dashboard for monitoring your college or university’s presence in the mediasphere. The site has some limitations (my search for “Missouri University of Science and Technology” yielded some irrelevant results from Digg, and nothing at all from Technorati), so your mileage may vary. But take Addict-o-matic for a spin and see what you think.