I’ve got a lot of links clogging up the RSS feed and del.icio.us bookmark. Here are a few for your consideration:
The linkbaiting playbook. A must-read for all bloggers.
Playing it safe is a trap: 5 syndromes in online marketing, a good article by Michael Gilbert, who obviously has read the linkbaiting playbook. Via Karlyn Morissette.
Brands of the living dead. A thoughtful NY Times Magazine piece by Murketing‘s Rob Walker about how dead brands live on in our collective conscious. “A great deal of what happens in the consumer marketplace does not involve brands with zealous loyalists. What determines whether a brand lives or dies (or can even come back to life) is usually a quieter process that has more to do with mental shortcuts and assumptions and memories — and all the imperfections that come along with each of those things.” All brand managers should read this piece.
Hand-coding is still in vogue. “[A]fter 14 years of such editors — FrontPage, PageMill, GoLive, Dreamweaver, and many others, with few surviving the hecatomb — hand coding still rises to the top as the preferred method of building pages.”