Clearing the cache, part 1

I’ve got a lot of links clogging up the RSS feed and bookmark. Here are a few for your consideration:

Presidential campaign logos, 1960-2008, an interesting study in the evolution of design, marketing and sloganeering. Via Jordon Cooper.

The linkbaiting playbook. A must-read for all bloggers.

Playing it safe is a trap: 5 syndromes in online marketing, a good article by Michael Gilbert, who obviously has read the linkbaiting playbook. Via Karlyn Morissette.

Brands of the living dead. A thoughtful NY Times Magazine piece by Murketing‘s Rob Walker about how dead brands live on in our collective conscious. “A great deal of what happens in the consumer marketplace does not involve brands with zealous loyalists. What determines whether a brand lives or dies (or can even come back to life) is usually a quieter process that has more to do with mental shortcuts and assumptions and memories — and all the imperfections that come along with each of those things.” All brand managers should read this piece.

Hand-coding is still in vogue. “[A]fter 14 years of such editors — FrontPage, PageMill, GoLive, Dreamweaver, and many others, with few surviving the hecatomb — hand coding still rises to the top as the preferred method of building pages.”

Now playing: Various Artists – Mamie Van Doren – Cat Fight
via FoxyTunes

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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