While we’re on the subject of pitching to bloggers and traditional media, thought I’d pass along this article from Ragan that landed in my inbox today:
Slowly but surely, mainstream journalists (not just the tech media) are turning up on Twitter and often sharing thoughts on stories they’re covering. …
Of course, the day may soon come when “TwitReleases” are commonplace. In his PR Squared blog, Todd Defren, principal at SHIFT Communications in Boston, recently pondered the impact of a press release from Softbank that was just one sentence: “SOFTBANK MOBILE Corp. today announced it has signed an agreement with Apple to bring the iPhone to Japan later this year.”
Said Defren on his blog, “[I] realized that this Softbank/iPhone deal could have been announced via Twitter, with 17 character spaces to spare!”
What’s the takeaway for PR professionals? Start practicing the craft of writing 15-word pitches.