For an internal evaluation of our communications operation, I’m seeking the wisdom of the crowd.
I’m looking for examples of institutions that are the best integrated marketing, and would welcome readers’ comments on this topic. For the purpose of this project, I’m using the BrandSavvy definition of integrated marketing, which is:
Integrated Marketing – coordination between a variety of communications and advertising to ensure the messages and imagery are consistently received by the greatest possible number of people across multiple venues.
For my research, I’ll be looking beyond the walls of academia. But knowing that many higher ed marketing experts read this blog, I’m looking for your insight. I’m looking for truly integrated marketing, meaning consistency of message in:
- alumni relations
- internal communications
- electronic marketing (not just web communications)
- PR and media relations
- brand identity
- graphic identity
So, if you would like to suggest a college or university you consider to be “best in class” in the realm of integrated marketing, please comment below and give me a reason or two why you believe this institution is best in class.
I look forward to hearing from you, and once I conduct some shirtsleeve research on this subject, I’ll be sure to post about it.