According to this, 68 percent of Americans who use the Internet say they visit social networks, which for the sake of this study includes blogs. These numbers come from the August/September 2008 Insight Report from MarketTools. (You can download the latest MarketTools report, and earlier reports, from this site.)
Other gleanings from the report:
- 19 percent of adults say they visit blogs, communities or social networks daily
- A higher percentage of women do so than men (22 percent vs. 16 percent)
- The older you get, the less likely you are to visit social networks daily
- 33 percent of Generation-Y respondents (people mostly in their 20s) visit these sites every day.
- 17 percent of Generation X (mostly in their 30s and early 40s) visit these sites daily.
- 11 percent of Baby Boomers (in their mid 40s to early 60s) visit social media sites daily.
- 8 percent percent of Seniors visit daily.
Nothing too surprising here. Women are generally more social than men, and younger Internet users are more steeped in social networking than their elders. But it’s nice to see numbers that back up our hunches.