12seconds: Twitter for TV

For people too rushed to read a Twitter tweet: introducing 12second.tv. The site allows users to offer micro-commentary in 12-second nibbles.

This site (still in private beta) was mentioned in Poynter’s piece on 10 emerging technologies for online news (h/t @steverubel). As an example of how journalists could use 12seconds.tv, Poynter also points (heh) to a clip of an “interactive anchor” at a real TV news station preparing to log on.

Ron Bronson has also discovered 12seconds and he, like me, isn’t quite ready to join the revolution.

But imagine the possibilities for higher ed:

  • a 12-second recruitment video
  • a 12-second newscast
  • a 12-second video annual report
  • a 12-second campaign video
  • What do you think? You have more than 12 seconds to leave a comment of more than 140 characters.


    Author: andrewcareaga

    Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

    5 thoughts on “12seconds: Twitter for TV”

    1. I think…there is a unique opportunity here to capitalize on students using this medium more than anything. I could see a mini-series of little chain reaction posts from a bunch of students explaining what’s so great about an institution.

      It has even more potential than Twitter to impact higher ed positively, because it’s so visual and that’s playing right into the hands of today’s target audiences.

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