Some questions for the public relations and media relations folks out there:
- How do you pitch your story ideas or press releases to bloggers? What tips, techniques, etc., do you recommend for successful story placement?
- How do you decide which blogs and bloggers to pitch? Are you going for the big guns only, like TechCrunch and Boing Boing? Or are you targeting niche blogs?
- More importantly, are you even pitching to bloggers at all? If not, why not? What things are keeping you from doing so?
I asked these questions last week on a communications listserv as part of my research for PR School 2.0, which happens in just a few weeks. I only received two responses about pitching to bloggers — one from a media relations guy who has had some success targeting niche and newspaper bloggers, and another from a media relations guy who doesn’t pitch to bloggers but had advice on how he would do it, if he did. The lack of response tells me that very few of us in higher ed are trying to pitch to bloggers.