Pitching story ideas to bloggers

Some questions for the public relations and media relations folks out there:

  • How do you pitch your story ideas or press releases to bloggers? What tips, techniques, etc., do you recommend for successful story placement?
  • How do you decide which blogs and bloggers to pitch? Are you going for the big guns only, like TechCrunch and Boing Boing? Or are you targeting niche blogs?
  • More importantly, are you even pitching to bloggers at all? If not, why not? What things are keeping you from doing so?

I asked these questions last week on a communications listserv as part of my research for PR School 2.0, which happens in just a few weeks. I only received two responses about pitching to bloggers — one from a media relations guy who has had some success targeting niche and newspaper bloggers, and another from a media relations guy who doesn’t pitch to bloggers but had advice on how he would do it, if he did. The lack of response tells me that very few of us in higher ed are trying to pitch to bloggers.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

5 thoughts on “Pitching story ideas to bloggers”

  1. Andrew,
    I’ve had the same questions. We have a media consultant who does a great job pitching traditional media, but not bloggers. I also noticed when we’re in the national spotlight, bloggers pick up on it. I think it’s an important and untapped territory. I hope you do get some responses from anyone who’s tried and succeeded.

  2. Hi Andrew,
    I stumbled across your blog through mStoner. Very interesting stuff. We actually had some great success with blog outreach for an event earlier this year featuring Tim Berners-Lee. We partnered with ReadWriteWeb, one of the biggest tech blogs in the world, and billed it as an interactive debate with a social media twist. RWW helped us publicize the event, drove their readers to the webcast, and then live-blogged the whole thing.

    More here: http://www.readwriteweb.com/archives/live_blogging_future_of_the_web_debate.php

  3. Hi Andrew,

    I just found this blog post. I do higher ed pr at a graduate school and as of today we have not been pitching bloggers. Realistically, what works is micro relationships with higher ed beat reporters at major publications. I’m not familiar yet with blogs that are dedicated to people looking for info about b-schools, but I will be looking into it. So pitching to bloggers is def. something that can happen in the near future for me, but has not so far.

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