Here’s yet another tool to track mentions of your institution in online media old and new: Perspctv. It’s also a great addition to your reputation-monitoring toolkit.
Still in beta, Perspctv seems to be a good resource for doing a quick search of specific story mentions or references to your institution. The aggregator pulls news stories, blog posts and Twitter mentions into a single dashboard. You can also use it to compare your school’s presence in the mediasphere with others.