I spent a little time on Wednesday poking around my Google Analytics account for this blog to see what’s happened over the past year (Nov. 26, 2007-Nov. 26, 2008). Here’s some of the info Google provided, all in the Friday Five format we know and love.
Top five most popular posts
- The habits of social network addicts, posted March 20, 2008
- del.icio.us as a PR measurement tool, posted April 23, 2008
- Breaking news: Northern Illinois University shooting, posted Feb. 14, 2008
- Friday Five: Q&A with Roy Adler and Tom Hayes, authors of ‘University Marketing Mistakes’, posted Feb. 22, 2008
- Traffic patterns from a PR campaign: a brief, shallow case study of Missouri S&T’s spacebook blog, posted Nov. 21, 2008
Top five referral sites — higher ed blogs only
Top five keywords/search terms
- kiss rule, which has nothing to do with the ’70s rock band
- higher ed marketing — the name of this blog
- marketing higher education — what we talk about here
- chris simpson, the co-founder of SimpsonScarborough who passed away earlier this year
- unused logos — your guess is as good as mine
Five most interesting keywords/search terms that didn’t make the top five in frequency
- paris hilton facebook — No. 6 on the list
- rainbow radiohead
- easy sex
- secret sex
- jayhawk font
Five interesting geographic tidbits
- Fairbanks, Alaska, is the northernmost U.S. location from which visitors came to this site (six visits over the past year). This blog also had one visitor from Wasilla. I hope it was Sarah Palin.
- Whitehorse, Canada, was the northernmost non-U.S. origin for a visitor.
- Palmerstown North, New Zealand, appears to be the easternmost origin of visitors to this site.
- Dunedin, New Zealand, appears to be the southernmost. Two mentions for the Kiwis.
- Greenland did not send any visitors to this site over the past year. Neither did Myanmar, Afghanistan, Laos, Turkmenistan, Libya and several countries in central and sub-Saharan Africa.