Today I’m asking you to peer into your crystal ball and forecast what your top communications and marketing challenges will be for the coming year. Actually, the prognostication has already been done for you, and all I’m asking is that you take 5 minutes to complete a brief survey ranking the challenges ahead and sharing how you plan to address them.
The survey is part of an effort by Michael Stoner to take the pulse of the higher ed marketing community. Michael’s tapping into our collective wisdom to help us better understand our challenges.
The survey is the second of a two-part process. In part one, “150 thought leaders in college communications, marketing, and PR — among them leaders of the CASE commissions, PRSA’s national board, and others — were asked to identify the marketing challenges that most concerned them for the year ahead. Not surprisingly, more than half of the respondents cited financial constraints or budgetary problems as the top challenges facing their institutions.” Stoner posted a summary of the first-round results in mid-November. That post is worth a read — but you may want to wait until after you take the survey, if you’re worried that the round-one results might unduly influence you.
As a bonus for those attending the CASE District V conference coming up later this month, Stoner and company will hold a panel discussion on the subject, titled “Challenges for 2009: Dealing with New Issues or Struggling with Old Ones?” Wish I could be there. Hope someone plans to blog about it.