Social media usage in a presidential rollout

Last week was a busy one for Paul Redfern and his communications colleagues at Gettysburg College. On Friday, Feb. 6, Gettysburg announced the appointment of a new president, Janet Morgan Riggs. And based on Paul’s description of how Gettysburg announced the appointment. it was close to a textbook case for using social media to get the word out.

Paul and company used just about every web 2.0 resource imaginable — RSS, Twitter, Facebook, LinkedIn, YouTube, text messaging, Flickr — to spread the news. Judging from the number of comments received on the news site, it appears that the tools directed plenty of alumni and other constituents to the official announcement. Further analysis will show the full story, but I’d say Gettysburg did a very good job of using social media tools to engage alumni. It also appears that the new (and during most of the week, interim) president and/or her staff was heavily involved in working with the communications staff, which is critical.

Congratulations to Paul and the rest of the Gettysburg staff on a job well done.

Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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