[E]ven in hard economic times, the challenges for marketing communications people on campuses of all kinds are not that different than they are in flush times.
That’s the conclusion Michael Stoner draws from his recent survey of higher ed marketers. Michael worked with Slover Linett Strategies on the survey (which I posted about back in December). On Tuesday, Michael posted a summary of the survey results and a link to the full report (PDF).
So, in these tough economic times, what are the biggest challenges? Tell ’em, Richard!
The survey says:
- Branding and messaging
- Rethinking and expanding communication outreach approaches and formats
- Incoporating new media and/or technology strategies.
“What’s different now, of course,” Michael adds, “is that tactics and solutions are very much dependent on the economy (this was the fourth challenge marketers identified).”
More detail in the full report.