Top edu marketing challenges: survey says…

[E]ven in hard economic times, the challenges for marketing communications people on campuses of all kinds are not that different than they are in flush times.

That’s the conclusion Michael Stoner draws from his recent survey of higher ed marketers. Michael worked with Slover Linett Strategies on the survey (which I posted about back in December). On Tuesday, Michael posted a summary of the survey results and a link to the full report (PDF).

So, in these tough economic times, what are the biggest challenges? Tell ’em, Richard!

The survey says:

  1. Branding and messaging
  2. Rethinking and expanding communication outreach approaches and formats
  3. Incoporating new media and/or technology strategies.

“What’s different now, of course,” Michael adds, “is that tactics and solutions are very much dependent on the economy (this was the fourth challenge marketers identified).”

More detail in the full report.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s