Brad’s observations are preliminary, but worth pondering. He’s keeping an eye on some 400 higher ed Twitter accounts, making this probably the most comprehensive study of how colleges and universities use Twitter. Among his findings:
- Of the 400 accounts we are tracking, 26% did not follow anyone new in the past month.
- The 400 accounts averaged a 93.3% growth in # of followers over the past month.
- A small handful of schools are in the top 10% of # of followers, # of following, and # of updates.
- Admission offices usually have the lowest # of followers out of all types of accounts.
There’s more to digest in Brad’s post, so I suggest you go read it. Brad says it’s time for us to get serious about Twitter and make it work for us.
P.S. — Pay no attention to that whole Nostradamus thing in Brad’s post. It was just a timely observation. (But, yeah. I nailed it.)