Another name change in the works?

Long-time readers of this blog know that I was heavily involved in the process of rebranding the university where I work when it changed its name in 2008 from the University of Missouri-Rolla to Missouri University of Science and Technology (Missouri S&T for short). Now, it looks like we may be going through another renaming exercise — this time to better connect us back to our roots as a mining school.

The proposed new name is Missouri University of Science and Mining, or Missouri S&M for short.

I kind of like the proposed nickname. It’s catchy, in a strict, disciplinarian sort of way.

Possible taglines:

S&M: We beat the competition

S&M: we’ll whip you into shape

S&M: an education that can’t be beat

Spank you for attending Missouri S&M

Any other suggestions?

In other news of the day, Google announces a singular upgrade to your online life.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

7 thoughts on “Another name change in the works?”

  1. Wow, this takes branding to a whole new realm

    How about:

    Liberal arts with leather & lace

    Knowledge gained with pleasure and pain

  2. For French speakers (well, the 2 of us who read this blog), this might be an improvement on Missouri S & T or MST, which is the acronym for Maladies Sexuellement Transmissibles a.k.a Sexually Transmitted Deases.

    Anyway, thanks for the laugh. I can picture your new business cards, very classy ;-)

  3. Oh, you’re a funny, funny man. I have to admit, you scared me a bit at first. Gullible, I know. Incentive for attending S&M Day? Chips, dips, chains and whips.

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