Long-time readers of this blog know that I was heavily involved in the process of rebranding the university where I work when it changed its name in 2008 from the University of Missouri-Rolla to Missouri University of Science and Technology (Missouri S&T for short). Now, it looks like we may be going through another renaming exercise — this time to better connect us back to our roots as a mining school.
The proposed new name is Missouri University of Science and Mining, or Missouri S&M for short.
I kind of like the proposed nickname. It’s catchy, in a strict, disciplinarian sort of way.
S&M: We beat the competition
S&M: we’ll whip you into shape
S&M: an education that can’t be beat
Spank you for attending Missouri S&M
Any other suggestions?
In other news of the day, Google announces a singular upgrade to your online life.