Timely, too, in light of the Twitter outcry that resulted after thousands of gay and lesbian titles disappeared from Amazon.com’s sales rankings over the weekend, introducing the term #amazonfail into the social-media lexicon.
Ad Age’s six tips are really nothing new. The list consists of basis crisis communications advice, but in the context of the always-on, immediate world of crowdsourced social media, where things can quickly spin out of control. Nowadays, it’s more important than ever to get out in front of a story. As Amazon has learned (we hope).