Crisis management: weathering the Twitterstorm

Some solid social media crisis communications advice from Advertising Age: How to weather a Twitterstorm (via @LenKendall on Twitter).

Timely, too, in light of the Twitter outcry that resulted after thousands of gay and lesbian titles disappeared from’s sales rankings over the weekend, introducing the term #amazonfail into the social-media lexicon.

Ad Age’s six tips are really nothing new. The list consists of basis crisis communications advice, but in the context of the always-on, immediate world of crowdsourced social media, where things can quickly spin out of control. Nowadays, it’s more important than ever to get out in front of a story. As Amazon has learned (we hope).


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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