Crisis management: weathering the Twitterstorm

Some solid social media crisis communications advice from Advertising Age: How to weather a Twitterstorm (via @LenKendall on Twitter).

Timely, too, in light of the Twitter outcry that resulted after thousands of gay and lesbian titles disappeared from Amazon.com’s sales rankings over the weekend, introducing the term #amazonfail into the social-media lexicon.

Ad Age’s six tips are really nothing new. The list consists of basis crisis communications advice, but in the context of the always-on, immediate world of crowdsourced social media, where things can quickly spin out of control. Nowadays, it’s more important than ever to get out in front of a story. As Amazon has learned (we hope).

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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