…about social media, that is.
Michael Stoner and Liz Allen are working on a presentation about what your boss needs to know about social media, and they’re looking for your input. They’ll be speaking this July at the CASE Summit for Advancement Leaders, which means they’ll have the ear of many higher-ups. If you ever wanted to tell the boss what you think about social media, now’s your chance.
“Our assumption,” Michael writes in a recent blog post, “is that many institutional leaders think social media/social networking is important but don’t know what to do, who to listen to, or where to invest staff time and (perhaps) money. I hear this all the time from presidents and VPs at our client institutions.
“So we thought we’d ask people who know best what their bosses should know. You.”
Michael and Liz are looking for input on these three questions:
- What misconceptions do senior leaders at your institution have about social networking/social media?
- What should they know that would help them to help you to do your job more effectively?
- Can you offer us examples of successful instances in which social media or social networks (we’re most interested in Flickr, YouTube, Facebook, LinkedIn, Twitter) have been used to meet specific, measured goals? We’d like to do case studies and need some really good examples.