Moving from print to web

Hey, it’s the middle of 2009 already. Weren’t we all supposed to be working in paperless offices by now? (Yeah, and driving to work in our flying cars, like the Jetsons.)

Well, like the flying car, the paperless office turned out to be a bill of goods, a mistaken vision of the future from days gone by.

But budget crunches and environmental concerns may be pushing us closer to a paperless workflow than many of us thought. Karine Joly‘s latest column in University Business — 2010: Print to Web Odyssey? — outlines a five-step plan for moving some of your marketing efforts from the world of print to the online realm. The entire article is worth your read, but if you’re in a rush and just want the five points, check out Karine’s blog post. You might also be interested in an upcoming webinar on the subject.

No plans are in the works for a webinar on flying cars, to my knowledge. But Karine, if you do one, I’d totally go.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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