2009 was a tough year for newspapers, with all the cutbacks, closures, skinnier page widths and struggles with transitioning to the online realm. But maybe 2010 is off to a better start in terms of that last item — the online issue. At least one newspaper — Canada’s Metro News — is thinking differently about mobile media.
“As a key component of the partnership, Metro will add their location-specific editorial content to the Foursquare service,” the newspaper explains. “People who choose to follow Metro on Foursquare will then receive alerts when they’re close to one of those locations. For example, someone close to a restaurant that Metro has reviewed would receive a ‘tip’ about that restaurant and the have ability to link through to the full Metro review on metronews.ca.”
As Mashable points out, this partnership offers interesting possibilities. “The partnership also serves as a symbiotic relationship that combines mobile utility with the bonus of print exposure for Foursquare as well as restaurants and retailers. Case in point, Metro plans to feature Mayor Deals every Friday in its publication. The deals are alternative ad buys for businesses looking to offer and promote mayor-only specials.”
Could Foursquare help save the newspaper business? And in the process, could it boost retail business, help stimulate local economies and even make mobile applications even more relevant? Looks like Foursquare and Metro are on to something.