The best thing about Facebook, from my perspective, is opening up the inbox to find a message like this from a long-lost friend:
rember when we went down town under the bridge and got drunk with that bum he went and got it rosevelts beer an MD 20 20 and we went to your house in the basment an listen to TOMMY. it was on tv last week. or we would go to the back lot behind mad dogs house . when i think of that sh*t i cant beleve we made this far, but that sh*t is f#cken funny
This is also the worst thing about Facebook.
Higher Ed Marketing 
You have hit on absolutely the best thing about Facebook – so long as it’s in your inbox and not on your wall.
I’ve also been thinking about this. I’ve had several interesting reconnections lately – a HS friend I always wondered what happened to who now lives in my city, international friends from undergrad study abroad, a former freshman comp student now living in Paris, the childhood best friend I haven’t seen in 25 years, etc.
I’m not a fan of using FB to connect with everyone I’ve ever known, but I do think it’s good to reconnect, even temporarily, with people that you genuinely care(d) about or shared meaningful experiences with in a previous life. And if you’re lucky, they won’t ask you to play Farmville.
Mason – Just yesterday I heard from a young woman who used to be a member of the church youth group I help lead. It was a great feeling to know that someone I remember as just another bored teenager actually remembered me and reached out. It’s a good feeling.
By the way, “Tommy” is still the best rock opera of all time. ;)
True, it’s a great resource for marketing. I love it’s ability to study with other classmates while not being in the same room. We use this site, http://www.koofers.com, to study. It’s completely free and works with Facebook very nicely.