A longtime blogging buddy in the UK recently posted what he called a blogpost of no consequence. It was, of course, nothing of the sort, as it was filled with all sorts of interesting links and even a fun YouTube video. It was a post of random observations, and randomness is not without consequence.
Today’s post is random. The only thing not random about it is that it follows the order of five things, as is my custom for Friday blog posts. So let’s get to it:
- Dave Olsen, well-known in the higher ed marketing community for his activity on Twitter and elsewhere, has launched a blog called Mobile in Higher Ed. It’s a great niche and I can’t think of anyone better than Dave to address what’s happening in mobile right now.
- Meet Leroy Stick, the man behind @BPglobalPR. I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements. No solutions, no urgency, no sincerity, no nothing. That’s why I decided to relate to the public for them.
- Embracing Web Analytics is Karine Joly’s latest University Business column. It’s also the latest salvo in Karine’s call for an analytics revolution.
- The rise of page-view journalism means companies (and higher ed) must generate their own media.
- For all the needless drama of life (and really, is there any other kind?), try the Drama Button. (Warning: You may need to turn down your speakers.) Here’s hoping you won’t need this button till Monday.
Happy Weekend, everyone.
P.S. – Celtics in six.
Higher Ed Marketing 