What hath @BPGlobalPR wrought?

It had to happen, I guess. The popularity of the faux Twitter account @BPGlobalPR has spawned a legion of imitators. As Mashable reported recently, “The @[insert name here]GlobalPR Twitter account is a true blue meme.”

Just a few of the @__________GlobalPR accounts now floating around Twitter.
Just a few of the @__________GlobalPR accounts now floating around Twitter.

Faux Twitter accounts are nothing new. (Remember @FakeSarahPalin?) But it takes timing, originality and just the right level of acerbic satirical commentary to pull it off. The success of @BPGlobalPR comes from the mix of those three elements.

@IsraelGlobalPR may also have what it takes to separate from the pack of imitators. The account’s timing was impeccable — it launched the same day Israeli commandos raided that flotilla headed for Gaza — and its focus is narrow enough and its voice consistently in character. But other copycat GlobalPR accounts, such as @USAGlobalPR, are just horrible imitations. My Twiter pal @KyleJudah and I agree that this slew of faux Twitter copycats are more lame than meme-worthy.

Maybe the whole @[insert name here]GlobalPR meme just needs better PR. Sadly, I don’t think @PRGlobalPR is up for that challenge.

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

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