Aren’t you glad there isn’t a list like this for colleges and universities?
- Employee impressions.
- “[T]otal return to shareholders from these companies over one-year, two-year and five-year periods, compared to the broad market and other companies within the same sector.”
- Customer satisfaction and reputation — “analyzed from a broad array of sources, including Consumer Reports, JD Power, the MSN/Zogby poll, Vanno, and the University of Michigan American Customer Satisfaction Index.”
- “[B]rand valuation changes … based on data from Corebrands, Interbrand, and Brand Z.”
- “Finally, the views of taxpayers, Congress and the Administration of these companies were considered where applicable.”
AIG tops the list (“Taxpayers despise the firm because it received nearly $180 billion in government aid”), followed by United Airlines (cited for “poor results for ‘reservation experience’, ‘check-in experience’, and ‘costs and fees,'” but not, interestingly, for breaking guitars). What’s interesting is who’s not on the list: BP, Toyota and AT&T — three big corporations that have been served a lot of haterade in recent months. Maybe next year.