Spreading the hate

angry-iconAren’t you glad there isn’t a list like this for colleges and universities?

It’s the 15 most hated companies in the U.S., via the website 24/7 Wall St. (hat tip to Ragan’s PR Daily). The site came up with the list using these criteria:

  1. Employee impressions.
  2. “[T]otal return to shareholders from these companies over one-year, two-year and five-year periods, compared to the broad market and other companies within the same sector.”
  3. Customer satisfaction and reputation — “analyzed from a broad array of sources, including Consumer Reports, JD Power, the MSN/Zogby poll, Vanno, and the University of Michigan American Customer Satisfaction Index.”
  4. “[B]rand valuation changes … based on data from Corebrands, Interbrand, and Brand Z.”
  5. “Finally, the views of taxpayers, Congress and the Administration of these companies were considered where applicable.”

AIG tops the list (“Taxpayers despise the firm because it received nearly $180 billion in government aid”), followed by United Airlines (cited for “poor results for ‘reservation experience’, ‘check-in experience’, and ‘costs and fees,'” but not, interestingly, for breaking guitars). What’s interesting is who’s not on the list: BP, Toyota and AT&T — three big corporations that have been served a lot of haterade in recent months. Maybe next year.


Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

2 thoughts on “Spreading the hate”

  1. If the list had been compiled last month, surely BP would have been there–this list was done in January and BP was a darling at that time, or at least off the radar screen.

    Here’s a good one–I had a United desk attendant in Denver tell me one time not to fly United–said they were never on time and always cancelling flights. I was stranded in Denver because they had cancelled my flight to Bozeman. Talk about great customer relations!

    Hey–about Toyota–don’t you think they’re doing a good job reclaiming their rep? I love the latest TV commercial they are doing–‘fessing up and promising to do better. I think they’ll recover. I don’t think BP has a snowball’s chance of getting back.

  2. Thanks for your comments, Chris. Yes, BP’s reputation at the time of this survey was sterling. It’ll be interesting to see how BP fares next January.

    As for Toyota, yes, they’ve done a pretty decent job turning things around — but let’s face it: BP’s crisis has helped Toyota a lot by pushing that carmaker off the front pages.

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