The revolution will be analyzed

During her presentation at eduWeb on Monday, Karine Joly issued her long-anticipated call for a higher ed web analytics revolution.

It’s a call for higher ed marketers “to unite, track and share online success metrics in higher education.” Your commitment to the revolution, should you choose to join it, is to track and submit 12 Google analytics metrics on a monthly basis, beginning in August.

To join the revolution, simply sign up at Karine’s Higher Ed Analytics site.

Viva la revolution!

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Author: andrewcareaga

Higher ed PR and marketing guy. Communications director for Missouri University of Science and Technology (Missouri S&T) in Rolla, Missouri, USA. Slow runner, mediocre guitarist, lover of music and puns, and an avid St. Louis Cardinals fan. I blog and Tweet about #highered, #music, #gocards and #random stuff.

3 thoughts on “The revolution will be analyzed”

  1. Let the revolution begin! I found Karine Joly’s “State of Analytics Report really interesting so I am sure the “Revolution will be Analyzed ” will be even more insightful.
    Certainly analytics are not just underused in higher education marketing, but in education marketing in general. It is both a budget issue and a misunderstanding of true value of analytics.

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