The Council for the Advancement and Support of Education (CASE) has launched a new blog devoted to “exploring trends and best practices in the use of social media in educational advancement,” according to the blog’s inaugural post.
The CASE Social Media Blog is the outcome of a CASE task force led by two CASE commission members — Kim Manning, who chairs the CASE Commission on Communications and Marketing, and Andy Shaindlin (he of Alumni Futures fame), chair of the CASE Commission on Alumni Relations. Those two have handed off the task force work to Charlie Melichar of Vanderbilt University and Andrew Gossen of Cornell. Charlie and Andrew have already loaded up a few good posts on the nascent blog.
I’m not sure the world really needs yet another blog about social media in educational marketing (or, more broadly, institutional advancement), but I’m glad to see CASE getting into this realm. CASE is a well-established organization, and with this blog, combined with the social media task force’s other work (articles for CASE Currents magazine, white papers, etc.), the organization may be able to reach a different segment of the higher ed community than current higher ed blogs. I hope they devote to this initiative the resources and energy it will need to become a success.